500 Years of Baking Knowledge

James Beard

The James Beard Foundation is a nonprofit organization whose mission is to celebrate, nurture, and honor chefs and other leaders making America’s food culture more delicious, diverse, and sustainable for everyone. 


The Sehnert family has been baking in the United States since 1897. Walt and Jean Sehnert opened the McCook bakery in 1957, and fourth-generation baker Matt Sehnert and his wife, Shelly, have operated the business since 1991. They provide a place to gather for everyday meals and special events; for live music.

We are proud of the Sehnert’s Bakery and Bieroc Café.  We appreciate our staff that works so hard while making it all fun.  We are thankful for our patrons who allow us to live, earn a living and raise our family right here on the Golden Plains!

The Bieroc

The signature bieroc is filled with seasoned ground beef and cabbage or sauerkraut.The bieroc is as essential to the fabric of Nebraska as is Husker football. A savory yeasted pastry, its legacy reaches back to German-speaking Russians who immigrated to the state in the nineteenth century. Sehnert’s, in the southwest Nebraska town of McCook, makes a definitive version.

2019 James Beard Awards - Chicago, Ill

We wanted to share some of our experience during the james beard awards banquet in Chicago. We are proud to be a part of the James Beard family of chefs, entrepreneurs and advocates for food.

May, 6th 2019